By Mahamood Fofana
The Sierra Leone Association of Journalists (SLAJ) has concluded its 55th Annual General Meeting (AGM) in Makeni with renewed optimism and a collective commitment to strengthening the journalism profession, promoting media independence, and enhancing the sector’s contribution to national development.
The two-day gathering, held from 12th to 13th June 2026, brought together journalists, media practitioners, development partners, government representatives, and private sector stakeholders from across the country to deliberate on key issues affecting the media landscape in Sierra Leone.
Held under the theme, “Strengthening Sierra Leone’s Economy Through Responsible Journalism,” the AGM provided an important platform for reflection on the achievements, challenges, and future direction of journalism in the country. Discussions focused on the role of the media in fostering accountability, supporting economic growth, promoting democratic governance, and ensuring that citizens are well informed on issues affecting their lives.
Addressing delegates during the closing session, SLAJ President Alhaji Manika Kamara emphasized the indispensable role of responsible journalism in nation-building. He noted that professional and ethical journalism remains a powerful tool for informing the public, promoting transparency, and strengthening democratic institutions.
According to Kamara, journalists have a responsibility to uphold the highest standards of accuracy, fairness, and integrity while serving as a bridge between citizens and those in positions of authority. He stressed that responsible journalism helps build public trust, encourages civic participation, and contributes significantly to national cohesion.
The SLAJ President further highlighted the importance of safeguarding constitutional guarantees relating to freedom of expression, press freedom, and access to information. He maintained that these rights are not exclusive to journalists but are fundamental freedoms that benefit every citizen and are essential for the growth of a democratic society.
“The struggle to protect press freedom and access to information is a national cause that serves the interests of all Sierra Leoneans,” Kamara stated. “A free and independent media is critical to ensuring transparency, accountability, and good governance.”
He also addressed concerns surrounding media sustainability, explaining that true media independence should not be judged solely by the source of funding available to media institutions. Rather, he argued, independence is measured by the ability of media organizations to make editorial decisions freely and professionally, guided by truth, ethical principles, and the public interest.
Delivering the keynote address, the Managing Director of United Bank for Africa (UBA), Alhajie Mohamed Samura, challenged journalists and media institutions to adopt innovative and entrepreneurial approaches to strengthen the economic viability of the sector. He encouraged media organizations to explore sustainable business models that can reduce dependence on government advertising and corporate sponsorship while maintaining editorial independence.
Samura noted that financial sustainability remains one of the major challenges facing media houses across Africa and urged journalists to embrace digital transformation, innovation, and strategic partnerships to remain relevant and competitive in an evolving media environment.
Participants at the AGM also engaged in discussions on media ethics, professional development, digital journalism, and the welfare of journalists. The gathering served as an opportunity for members to share experiences, review progress made by the association, and identify strategies for addressing emerging challenges within the profession.
As the meeting drew to a close, delegates expressed confidence in the future of journalism in Sierra Leone and reaffirmed their commitment to advancing professionalism, ethical reporting, and media freedom.
The 55th SLAJ AGM ended in a spirit of unity, reflection, and hope, with members pledging to consolidate the gains achieved over the years while working collectively to strengthen the media’s role in promoting democracy, accountability, and sustainable national development in Sierra Leone.
