Africell Awards House to Loyal Customer
By Mackie M. Jalloh
Africell Sierra Leone has concluded its landmark Jubilee Jombo Promotion with the awarding of a fully built house to Amidu Kamara of Kabala Town, marking a milestone in the company’s 25-year journey across Africa and two decades of operations in Sierra Leone. The grand prize, announced in a high-profile event in Freetown, underscores Africell’s commitment to rewarding loyal customers while reinforcing transparency and inclusivity in its corporate initiatives.
Launched in April 2025 as part of Africell’s silver jubilee celebrations, the Jubilee Jombo Promotion was designed to give back to the company’s customer base through a series of daily, weekly, and grand prizes, culminating in the awarding of a house at TAF Salone Estates. The promotion also featured cash prizes, Samsung smartphones, generators, and motorbikes distributed nationwide.
Speaking at the event, Africell Marketing Communication Manager Kamanda Koroma emphasized that the promotion was structured to include participants from all regions of Sierra Leone. “Our goal was to ensure that winners emerged fairly from every corner of the country. Daily, weekly, and grand prizes were awarded transparently to reflect our appreciation for customers who have supported us over the years,” Koroma explained.
The promotion’s mechanism allowed customers to earn points through airtime recharges and the use of Afrimoney, Africell’s mobile financial service. These points qualified participants for the final grand draw, which was conducted under strict supervision to guarantee fairness. Martison, CEO of Afrimoney Sierra Leone, affirmed, “Today, one person walks away with a beautiful home. This is not lip service — we promised, and we delivered.”
Africell Sierra Leone CEO Shadi Gerjawi, in his keynote address, highlighted that the Jubilee Jombo Promotion reflected the company’s customer-centric philosophy. “Africell’s growth over the past 25 years has been fueled by loyalty, innovation, affordability, and quality service. This event is our way of acknowledging that our customers are the cornerstone of our success,” Gerjawi said. He also outlined future company priorities, including the expansion of rural networks, improved connectivity, and the launch of new digital services such as KidsNet, aimed at enhancing online safety for children.
To ensure the integrity of the draw, the event was supervised by credible institutions, including the Sierra Leone Association of Journalists (SLAJ). SLAJ President Alhaji Manika Kamara praised the company for maintaining transparency throughout the process, noting that the public confidence built by such initiatives strengthens corporate credibility. “What we have witnessed today demonstrates Africell’s commitment to clean, transparent processes,” he said.
The grand prize winner, Amidu Kamara of Kabala Town, was greeted with cheers and celebration as his name was announced. The fully completed house represents not only a significant personal reward but also a tangible symbol of Africell’s dedication to its customer base. Attendees applauded the event as a milestone that underscores corporate accountability, transparency, and social engagement.
As the Jubilee Jombo Promotion draws to a close, Africell has pledged that 2026 will bring further customer-focused initiatives, including deeper network expansion, enhanced connectivity, and continued investment in digital inclusion across Sierra Leone. By prioritizing fairness and inclusivity in its promotions, Africell seeks to reinforce customer trust while highlighting the role of corporate responsibility in fostering long-term growth.
The conclusion of the Jubilee Jombo Promotion marks a celebratory end to 2025 and sets the stage for a year in which Africell promises to maintain its focus on empowering customers, expanding access to digital services, and sustaining innovation across Sierra Leone.
