By Mackie M. Jalloh
Africell Sierra Leone has strengthened its ties with the country’s media sector by sponsoring the 2026 Sierra Leone Association of Journalists Media Iftar, an annual event bringing together journalists, editors, bloggers, and media practitioners to foster unity, collaboration, and reflection during the holy month of Ramadan. The gathering was held at the Sierra Leone Broadcasting Corporation compound in Freetown.
The initiative is part of SLAJ’s ongoing effort to cultivate solidarity among media professionals while creating spaces for dialogue and mutual support within the industry. During the Iftar, participants broke their fast together, shared meals, and engaged in conversations about the challenges and opportunities facing journalism in Sierra Leone. The event also emphasized the critical role the media plays in shaping public discourse, informing citizens, and holding institutions accountable.
Speaking at the event, Africell Sierra Leone Chief Executive Officer Shadi Gerjawi reaffirmed the company’s long-standing commitment to supporting the media industry. He described journalists as essential partners in the country’s development, noting that they provide citizens with information, foster transparency, and facilitate informed decision-making.
“Our sponsorship of the SLAJ Media Iftar reflects Africell’s dedication to strengthening journalism in Sierra Leone,” Gerjawi said. “The media is a cornerstone of democracy and social progress, and we are proud to support initiatives that bring the fraternity together and celebrate their contributions.”
Attendees described Africell’s involvement as a meaningful gesture that not only encourages professional camaraderie but also reinforces the growing partnership between corporate entities and the media sector. Many journalists noted that such engagements provide opportunities to build networks, share experiences, and discuss emerging trends in the rapidly evolving media landscape.
Over the years, Africell has supported multiple initiatives aimed at enhancing media capacity, promoting responsible reporting, and leveraging technology to improve communication across the country. Sponsorship of events like the SLAJ Media Iftar reinforces the company’s commitment to corporate social responsibility while contributing to the development of institutions that play a central role in national governance and civic engagement.
Observers say that collaborations between private sector companies and media organizations are vital for sustaining a healthy information ecosystem. Such partnerships foster mutual understanding, ensure that journalists are supported in their work, and strengthen the industry’s ability to respond to societal challenges.
As the 2026 Iftar concluded, the gathering at the SLBC compound served as a reminder of the shared values of unity, dialogue, and cooperation. It highlighted how initiatives that blend spiritual reflection with professional engagement can reinforce both social cohesion and institutional growth in Sierra Leone.
Through this sponsorship, Africell continues to demonstrate its commitment to the media community, underlining its philosophy of supporting community-centered projects and investing in the institutions that contribute to national development. The event underscored the importance of collaboration between the media and private sector, particularly in an era where journalism is central to accountability, transparency, and national progress.
